How do you like them apples?
Two apples. One’s real. The other is, well, artificial.
At first glance, you might not be able to tell the difference. They’re both red. They’re both round. They’re both apple-y. But the closer you look, the clearer it becomes.
Otherwise is here to help you create unmistakably authentic communications. The type that speak to your audience in a way that just feels natural. In every sense of the word.
A quick hello
Hi there. I’m Ben – a copywriter and content strategist with over 15 years’ experience.
I founded Otherwise in 2023, with the aim of creating a brand voice consultancy that keeps things simple and helps you communicate with character. I can work solo, jump into your team, or bring in some fantastic design support where needed.
When I’m not writing, I’m painting, allotmenteering, playing tennis or extolling the virtues of the Kent coast. Hence the cable knit jumper and fisherman-inspired beard.
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“Ben is an incredible copywriter! He’s been working on all our Eurostar UK emails for a few years and he always had the best taglines: fresh, witty and super engaging! Our customers loved them and our engagement rate sky rocketed! I also highly recommend Ben as an individual: always available, ready to help and keen to try new things!”
— Sandrine, Global CRM Loyalty Lead @ Eurostar“Working with Ben was like a breath of fresh air as he would frequently inject new, exciting and playful copy into our marketing comms which in a way revolutionised the way we talk to our customers. Working across a multitude of channels (e.g. CRM, OOH, Web etc.), Ben was always a reliable individual who would effectively break down briefs and deliver copy that often went above and beyond.”
—Jay, Marketing Executive @easyJet“I recently requested Ben's skills to create various types of copy for SSAFA, the Armed Forces charity, including boilerplate, website, advertising, and leaflet copy for one of our services. Ben's writing was not only clear and compelling but also perfectly aligned with the sensitive and supportive tone required for our personal support and social work services. Ben's excellent communication skills ensured a smooth collaboration, with regular updates and a responsive attitude to feedback.”
— Grace, Head of Marketing and Brand @ SSAFA