Distinctly human communications
A brand voice consultancy that’s altogether Otherwise.
Let’s be real…
You can tell when something’s written by a living, breathing human. It leaves fingerprints. You might not see them. But you sense them. The copy feels authentic. Organic, even. A bit like how you can tell this paragraph wasn’t written by an algorithm. See? You just know.
Let me introduce myself – I’m Ben, an award-winning copywriter and content strategist behind the brand voice consultancy Otherwise. I’m here to help you say the right things, in the right way, while sounding warm, relatable and, yes, distinctly human.
Services
The thinking
All things strategy. This is about getting your words in a row before creating your comms.
Tone of voice
Finding and defining those principles that give your brand a unique personality.
Toolkits and frameworks
Providing guidance and messaging for your future communications.
Propositions and positioning
Identifying that clear, single-minded idea that sets your brand or campaign apart.
Brand voice audits
Giving an expert assessment of what you’re doing well, and where the opportunities lie.
Narratives
Creating narratives that combine your key messages and set the tone.
Concepts
Developing those big ideas that underpin your brand or latest ad campaign.
The doing
The copywriting side of things. Turning your brief into clear, concise and compelling content.
Advertising
Social, display, OOH, radio, DRTV, search, print – you name it.
Long-form content
Writing, editing and proofreading reports, brochures, leaflets and more.
SEO and UX
Everything from redesigning websites to writing landing pages and blog posts.
Emails and social
Capturing attention. Inspiring action. Using emojis.
Internal comms
Helping teams create engaging staff campaigns and fine-tune their copy.
Scripts
Crafting natural, conversational copy for voiceovers and audio ads.
Working together
By the day
Need a copywriter, pronto? I’m ready to jump in when you’ve got a flurry of new briefs or a writer’s on leave.
By the project
Got a particular job in mind? I’ll work with you from kick-off to completion, bringing in design support where needed.
Clients
Awards
Case studies
Bringing Endura’s new tone of voice to life
It started with 50 headlines stress-testing a new voice. It evolved into a years-long relationship, covering everything from product descriptions to social, radio ads, swing tags and more.
easyJet’s tone of voice guidelines and style guide
With its trains offering a greener alternative to air travel, Eurostar wanted to rediscover their challenger brand mentality with some incisive, copy-led creative. Zero merds given.
Channelling Eurostar’s challenger brand mentality
Creating a revamped tone of voice guidelines and brand-new style guide to help everyone write in a uniquely easyJet way and know their ‘onboard’ from their ‘on board’.
Say hello
Want to put a face to a website? Let’s chat.