Channelling Eurostar’s challenger brand mentality
Have you seen a mid-nineties Eurostar ad recently? They were bold. Zero merds given. With its trains offering a greener alternative to air travel, Eurostar wanted to rediscover its challenger brand mentality with some incisive, copy-led creative that made a big impact with a small budget.
Email examples
Coinciding with the above campaign, Eurostar stepped up its email marketing to promote travel in late spring and summer – the time of year when most people are jetting off.
