Working across Cox Automotive’s B2B brands

Cox Automotive is a B2B behemoth. Their family of 11 brands keep the automotive industry moving, whether that’s through running auctions, building online showrooms, repairing EV batteries or providing funding to dealers.

Working across its portfolio, Otherwise has collaborated with Cox’s creative team to bring a human touch to technical subjects, as well as develop internal comms campaigns that speak to its 2,000-plus staff.

Things worked on

Toolkits and frameworks: developing core narratives for individual brands, as well as a bank of reusable messaging.
SEO and UX: redesigning webpages with conversational, keyword-rich copy that simplifies the complex.
Internal comms: creating concepts and collateral for a range of staff engagement initiatives.
Print: working on flyers, leaflets and posters for their auction spaces and in-person events.