Selling Sussex at home and abroad
Otherwise teamed up with the Sussex tourist board – Experience Sussex – to develop a toolkit for local businesses looking to attract domestic and international visitors.
From taglines to tone of voice tips, it’s creaking with insights that’ll help both established and DIY marketeers to create clear, compelling and consistent communications.
Things worked on
Positioning: celebrating Sussex’s individuality, greenery and openness with taglines that speak to domestic and international audiences.
Boilerplate: creating a succinct, compelling summary of Sussex that incorporates six key selling points identified through extensive research.
Guidance: showing DIY marketeers how to incorporate these selling points into their communications and develop their own tone of voice.
Web copy: writing SEO-focussed copy for a brand new website that followed the launch of the toolkit.
Examples
Positioning (domestic & international)
Why it works? A neat tagline championing the county's natural scenery and renowned individuality.
Why it works? It invites international tourists to 'add on' a trip to Sussex when visiting the capital.
Boilerplate and guidance
